Tulips opens their store in Defence Colony, New Delhi.
Tulips is a leading home furnishings brand that has been crafting beautiful curtains and linens since 1990. Mrs. Raajkumarri Mutha – Founder and Creative Head started Tulips in a small garage with a machine and two tailors. In its 25 plus years , the brand has grown in reputation and strength offering bespoke design, exceptional tailoring, and quality workmanship. The clear differentiator of Tulips is its commitment to providing design consultancy, crafting luxury soft furnishings coupled with turnkey solutions to convert houses into ‘Homes’ with passion and ‘hand-made’ values.
The brand has opened its 3rd store after Pune and Bangalore at Defence Colony, New Delhi. The store ambience and its design is distinctly different from the current clean western look at Bangalore and Pune . It has been conceptualized in a contemporary manner along with Indian materials using traditional craftsmanship in its forms, textures, fine embellishments and presentation.
The entire store experience plays emphasis on the discussion tables placed around the store for consultative decision making across different categories referred to as ‘design palettes’. Inspirational installations like the ‘Artisan scissors mural’, miniature looms, antique luxury travel trunks and framed ‘art pieces’ of crafts . The arty chandelier and props used in the store add drama to the brand story of heritage & craftsmanship.
Dimensions, a Bangalore based integrated retail experience design agency, was commissioned to conceptualize the store design, presentation and display.
Address : Tulips , E-2 Defence Colony,, Ring Road, New Delhi,110024
Phone: 072900 04261 and 011 24631004
Website _ www.tulipsindia.com
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