Sarita Handa Handwoven: an initiative for handloom revival commemorating 25 years in design
The summer of 2017 for Sarita Handa comes with a step towards a project that is very close to the heart, Sarita Handa Handwoven collection. The company was founded by Mrs Handa in 1992 and 2017 is the year that the company celebrates 25 years in design. To commemorate this milestone the brand has launched its first ever handloom range. Since its establishment in 1992, the company has woven tradition with contemporary flavours to create unique home décor products. Rooted in Indian textiles and reinventing heritage embroidery techniques, the brand has been reviving arts and crafts to create beautiful and intricate collections crafted with intricate work, keeping the human element alive.
Sarita Handa has collaborated with a 65 year old esteemed institution Sarvoday Ashram Etah and its brand Ekmatra for hand spun and handwoven fabrics that have been further designed and accentuated by the Sarita Handa team to develop a range of soft furnishings with an exquisite identity of its own.
The collection is a plethora of vibrant embroidered and quilted bedspreads, handmade throws with embroidery accents and decorative cushions with the signature Sarita Handa embroideries.
The design inspirations are global for example Turkman patterns have been interpreted to create embroidered cushion motifsand the Japanese Boro quilt has inspired the patchwork handmade quilts. This range is a mix of Indian handwoven textiles with global design adaptations thereby introducing something novel for design connoisseurs.
“India has so much of heritage and craftsmanship to offer and it is our responsibility to support this. With each product of the handloom collection the company acknowledges the effort of thousands of weavers, spinners and craftsmen who have, over the past several years, kept the art of handmade fabric and hand embroideries alive”, shares Mrs Handa, Founder and Creative Head of the company.
In 25 years of design innovation the company has catered to its patrons who looking to refurbish their home with design, rooted in heritage skill. The brand today represents everything that Mrs Handa sought out to make it, a wholesome experience of quality and innovative designing building upon the Indian textile legacy and craftsmanship.
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