All About Homes (IAAH). A retail venture by Paarth Gupta, Gaurang Gupta and Gunjan Gupta

IAAH proudly celebrates the first anniversary of its flagship store at MG Road, Delhi, presents a collection of ‘Curiosity & Collectibles

Welcome to a world full of sweet nothings

Beautiful need not be unreachable and design should permeate every home, every bastion of taste. It is with this vision that the first family of home décor exports out of Moradabad founded its décor brand: It’s All About Homes (IAAH). A retail venture, with the Indian craft heritage as its backbone IAAH was created to not just offer off the rack collectibles for the home but also help custom create the interiors of ready to move in home.


A bridge brand founded by Paarth Gupta, Gaurang Gupta and Gunjan Gupta, Directors of IAAH who flagged off the brand five years ago, IAAH personifies Indian traditional craft techniques, interpreted in the most beautiful, contemporary manner. Born to a legacy of design and belonging to a family that truly believes in the call to go vocal for local, the brand in this short span has two beautiful stores to its credit. And a million homes inspired.

Today as IAAH proudly celebrates the first anniversary of its flagship store at MG Road, Delhi, it presents a collection of ‘Curiosity & Collectibles’, sweet nothings that can instantly light up a corner. Redo your space with least effort. “Something that is so essential in these times when most of us are spending most of our time in our homes,” opines Gunjan.

Indeed, as studies turn into offices, dining rooms into makeshift office eateries, and computers fill up every possible space, the need to redo a corner, potter around with your imagination becomes the need of the hour.

Hence IAAH invites you to indulge in their stylish bookends, jewel boxes, photo frames, décor trays and tabletop accessories. Especially today when it is literally all about homes.


IAAH is a celebrated, Indian retail brand that offers its hand made collection in two of its sprawling stores: One based out of Noida and the other in the heart of the buzzing MG Road. Into both turnkey and off the shelf creations, the brand is backed by front runners in the export of home décor. Its founders Paarth Gupta, Gaurang Gupta and Gunjan Gupta are all trained factory floor onwards in the business of creating refined homes and spaces.


The design cell of the brand houses some of the best artisans and craftsmen based in Moradabad, who not only create heirloom furniture or décor products but carry forward our legacy of high quality craftsmanship, fine detailing and elegant style.

Created with an uncompromised level of craftsmanship, our products are available in myriad styles from classic and contemporary to modern and minimal. Honing to the centuries of skills that go into our designs, our artisans create impeccable work of craft worth preserving.

About C. L. Gupta Exports Ltd:

The group’s flagship company, C.L. Gupta Exports Ltd., has a legacy of over six decades of manufacturing and export of hard-line lifestyle products. A Star rated export house, today it is the largest manufacturer/ exporter in the country and recipient of 15 Top Export Awards. The factory area is spread over 70 acres, with a total covered area of 3,500,000 sq. ft.  A workforce of over 7000 craftsmen, labor and skilled workers support the manufacturing activities.


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